Government asks WCRS to devise flu push

The Government is making plans for an advertising campaign to inform the public about a potential flu pandemic, following predictions from experts who study flu viruses about a devastating outbreak.

It is thought that the campaign will be created by its “standby” agency WCRS.

The new campaign will be designed to reduce the spread of the flu virus, with the Department of Health advising people to avoid travel and cancel events where large crowds gather. A spokeswoman for the Department of Health confirms that “plans are in place” for a public information campaign.

Unlike the normal winter flu, the expected pandemic, according to experts, could strike during the spring or summer and virtually no one will have immunity.

It is anticipated that the outbreak could claim 50,000 British lives – however a “worst case” prediction suggests that up to 750,000 people could die in the UK.

It is expected that this country will get a bit of notice – experts believe the pandemic will begin in South-East Asia and take weeks to travel to the UK.

Three years ago, the COI split its standby advertising business between WCRS and Walsh Trott Chick Smith.

The agencies are asked to create campaigns when there is insufficient time to carry out a standard pitch for a piece of business, or when a quick turnaround of creative solutions for key public policy issues is needed.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here