Here’s Johnny walking through the line in biopic breakthrough for marketers

The Diary is not a great cinema goer, not since the incident with the super-sized popcorn during “Crocodile Dundee II” at the old Catford ABC in 1988. Sonia – if you’re reading this, I’m sorry.

But the Diary may have to make an exception for the new Johnny Cash biopic “Walk The Line”, and make the long journey south from Soho to Leicester Square with the rest of adland.

You see, the Diary has always thought of Mr Cash as more of a country musician and American icon, than an integrated marketing specialist. But the film’s title seems to promise many interesting insights into how to avoid being categorised as either above or below that pesky line.

Perhaps it won’t be long before we get a through-the-line agency named Sue.

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