Kraft Foods denies pitch for Kenco coffee brand

Kraft Foods has denied it is holding a pitch for its £7m Kenco coffee brand, but it has confirmed that Ogilvy & Mather was invited to develop ideas for the brand earlier this year.

Kraft Foods has denied it is holding a pitch for its &£7m Kenco coffee brand, but it has confirmed that Ogilvy & Mather was invited to develop ideas for the brand earlier this year. Both JWT and O&M are understood to be working for the brand.