Monthly magazine circulation figures expected to decline

Women’s monthly magazines are expected to reflect a difficult last six months when the Audit Bureau of Circulations are announced on February 16.

The ABCs for the July 1 to December 31 2005 period is expected to see a general slowdown in men’s and women’s monthly titles.

The jewel in the crown in the women’s sector, Condé Nast’s Glamour, is set to post a slight decline after five years of meteoric rises. The magazine has an ABC of 600,000-plus and is the UK’s highest circulating monthly.

In the men’s sector, EMAP’s FHM is reported to be down, while IPC’s Loaded is expected to post increased circulations.

Insiders add that Dennis Publishing’s Maxim, which leapfrogged Loaded to the highest position in its ten-year history, will report declines.

The industry will also be watching new launches such as Hachette Filipacchi’s Psychologies, which hit the stands last September, and the newly relaunched She.

The National Magazine Company relaunched She in the face of declining circulation late last year. Media buyers say both magazines are unlikely to delight.

A surprise in the women’s weeklies market will be OK! Magazine, which is rumoured to be up almost 20 per cent in the period.

Its September issue with the “exclusive” coverage of Jordan and Peter André’s wedding, sold huge numbers at the newsstands.

Condé Nast’s new monthly, Easy Living, launched in March 2005, is also expected to suffer sales decline.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here