Mother quits SkyBet after pitch for new game is called

BSkyB’s betting arm SkyBet has parted company with its agency Mother after it called a creative pitch for a new interactive poker service.

SkyBet is thought to be concentrating its marketing on the new poker game, and after the account for the launch was put up for pitch, Mother resigned the business, believed to be worth up to &£5m. It is not known how many agencies are involved in the pitch, or whether they only come from Sky’s roster of agencies.

Mother won the account from Yorkshire-based Phillipson Ward Longworth Camponi after a four-way pitch overseen by the AAR in 2004 (MW March 18, 2004).

Mother created campaigns for Sky Vegas using the strapline “You’re either Vegas or your not” and SkyBet, including idents featuring two football pundits, with the slogan “It matters more when there’s money on it”.

SkyBet runs telephone, internet and interactive gambling services. It is concentrating on developing new products on the interactive channel, which enables television viewers to place bets and gamble using their remote controls.

The company has already been developing fixed odds games and is set to launch an interactive poker game that enables players to play against each other through their TV sets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here