Mother quits SkyBet after pitch for new game is called

BSkyB’s betting arm SkyBet has parted company with its agency Mother after it called a creative pitch for a new interactive poker service.

SkyBet is thought to be concentrating its marketing on the new poker game, and after the account for the launch was put up for pitch, Mother resigned the business, believed to be worth up to &£5m. It is not known how many agencies are involved in the pitch, or whether they only come from Sky’s roster of agencies.

Mother won the account from Yorkshire-based Phillipson Ward Longworth Camponi after a four-way pitch overseen by the AAR in 2004 (MW March 18, 2004).

Mother created campaigns for Sky Vegas using the strapline “You’re either Vegas or your not” and SkyBet, including idents featuring two football pundits, with the slogan “It matters more when there’s money on it”.

SkyBet runs telephone, internet and interactive gambling services. It is concentrating on developing new products on the interactive channel, which enables television viewers to place bets and gamble using their remote controls.

The company has already been developing fixed odds games and is set to launch an interactive poker game that enables players to play against each other through their TV sets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here