Mother’s hopes of retaining £60m Orange contract dealt major blow

Mother’s grip on the £60m UK advertising business for Orange has been weakened after the agency failed to make it through to the latest stage of France Telecom’s £300m pan-European advertising review.

Mother’s grip on the &£60m UK advertising business for Orange has been weakened after the agency failed to make it through to the latest stage of France Telecom’s &£300m pan-European advertising review.

TBWA/Worldwide, Publicis Groupe and Havas will take part in the final round of pitches at the end of February after DDB and BBDO, which pitched together, were eliminated.

However, Mother could hold on to the UK business if France Telecom decides the winning network is not strong enough in this country.

The successful agency will work on the global rebranding of the company from France Telecom to Orange.

The only other agency still involved is Spanish independent Tabsa, formerly FCB, which like Mother, will not take part in the next round of pitches but could still be appointed to handle the business in Spain. WPP pulled out of the pitch last week after failing to resolve client conflict issues.

A France Telecom spokesman says: “Our first objective is to find one network agency to work on the global rebranding, but we could ask independent agencies to work with that network in their home markets.”

Fallon and creative hotshop Marcel make up Publicis Groupe’s pitch team, while Euro RSCG will represent Havas.

TBWA/Paris has long been the favourite to scoop the lion’s share of the business (MW November 3, 2005) but sources say Orange UK still thinks highly of Mother. However, it is not yet clear how much consideration the UK business will be given in the final decision as the pitch is being run from France Telecom’s headquarters in Paris.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here