Procter & Gamble considers merging Oral B and Crest
Procter & Gamble is considering merging its Oral B and Crest brands outside the US.
Procter & Gamble is considering merging its Oral B and Crest brands outside the US. The move would see Publicis Groupe’s Saatchi & Saatchi compete against Omnicom’s BBDO Worldwide for the single account.