Tesco is suffering a decline in customer loyalty, according to research carried out by Millward Brown on behalf of WPP Group. A survey found that Tesco remains the grocery brand shoppers are most likely to ‘bond’ with, but it is being hit by negative consumer perceptions associated with market dominance.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.