Clients will be able to splash their logos and slogans across the share pages of The Times newspaper in the form of a watermark behind the figures.
The brand new form of newspaper advertising has been dreamed up by commercial and editorial executives at Times Newspapers Limited (TNL) to provide fresh creative media opportunities for advertisers.
Mock-ups of brand logos have been approved by editor Robert Thomson according to director of advertising Ian Clark (pictured), who says the idea could eventually roll out to The Sunday Times as well.
Clark says: “Essentially this is a full page ad with colour which can be used by clients in the finance or automobile industry, or any major listed company looking to trumpet a great set of results or just seeking to gain corporate standout.
“We want to be a company that creates opportunities for clients’ ads to work as hard for them as possible and we’re looking to make the best of every inch of our product to do that.”
Separately, TNL marketing director Simon Bell is overhauling the marketing department and merging it with the sales team. The changes will result in a seven-day promotions team created with newly-appointed head of promotions Louisa Jones. The Times and The Sunday Times previously had separate teams.