ZenithOptimedia has won the £15m pan-European account for courier firm TNT NV, which owns TNT Express.
ZenithOptimedia has won the &£15m pan-European account for courier firm TNT NV, which owns TNT Express. It was previously held by SMRS Manchester. The company is boosting spend in a bid to challenge Royal Mail for its business post.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.