Affilinet UK, the affiliate marketing agency, has appointed Julie York, former director of corporate communications at IPC Media, to head its communications strategy. York, who left IPC in 2004 after ten years with the publisher, will help promote the brand in the UK.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.