Chevrolet, the General Motors-owned car marque, is holding a pitch for the pan-European launch of its Captiva sports utility vehicle. It is understood Leo Burnett, FCB London and Bühler & Partners Frankfurt have been shortlisted to pitch for the business.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.