Digital Spy appoints 24/7 Real Media
Digital Spy, the digital television and entertainment website, has appointed 24/7 Real Media to manage advertising sales and serving ads on the site in an effort to boost revenues.
Digital Spy, the digital television and entertainment website, has appointed 24/7 Real Media to manage advertising sales and serving ads on the site in an effort to boost revenues.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.