Energizer, the battery and torch company, has launched a European website – energizer-eu.com – created by Them. The site uses a bespoke content management system, ThemCMS, that enables Energizer to rapidly update information in English, French, Italian, German and Spanish.
There is a rolling promotional programme for consumers with monthly competitions, newsletters and other activities, with data-capture to build up lists.
The search facility is targeted at different levels of consumer knowledge and needs, to help them find the right battery easily and efficiently. In addition to links to partner sites, the website also features Energizer’s sponsorship of Nicolas Vanier, the explorer who is trekking over 8,000km of mountains, taiga and tundra with his ten dogs.
Them is an integrated advertising agency. Clients include AgfaPhoto, BUPA, Bollinger, Diageo, Fish4, Henkel, Johnson & Johnson, Laurent-Perrier, L’Oréal, Nissan and Renault.