British Airways head of marketing for UK and Ireland Jayne O’Brien has been promoted to head of global brand and marketing communica- tions as part of a man-agement restructure. Global head of marke- ting Jill McDonald has already left. O’Brien will report to Tiffany Hall, newly appointed global general manager of marketing and distribution.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.