Nestlé boosts confectionery roster with Arc London

Arc London has been added to Nestlés below-the-line roster for its confectionery brands.

Arc London has been added to Nestlé’s below-the-line roster for its confectionery brands.

Last year, the agency won a project for Nestlé following a pitch against Billington Cartmell, which was the sole agency on the confectionery roster at the time.

Arc has since created an on-pack promotion called Go For It, to be launched in the coming weeks, and has been added to the confectionery roster on a full-time basis. It is understood the Go For It promotion will feature on Nestlé’s Milky Bar, Smarties and Rowntree brands.

Arc was the agency behind Masterfoods’ Chocollect promotion, which launched in 2003. It was the biggest multi-brand promotion ever run by the confectionery giant.

The appointment to Nestlé’s roster comes in the same week that Triangle, which is part of Arc UK Group, was added to the Post Office’s roster. In September last year, Arc appointed Andrew Edwards, the former chief executive of Leo Burnett Sydney, as president of Europe, Middle East and Asia.

Last month, RMG:Connect won the £2m promotional business for Nestlé’s KitKash (MW January 26).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here