Arc London has been added to Nestlé’s below-the-line roster for its confectionery brands.
Last year, the agency won a project for Nestlé following a pitch against Billington Cartmell, which was the sole agency on the confectionery roster at the time.
Arc has since created an on-pack promotion called Go For It, to be launched in the coming weeks, and has been added to the confectionery roster on a full-time basis. It is understood the Go For It promotion will feature on Nestlé’s Milky Bar, Smarties and Rowntree brands.
Arc was the agency behind Masterfoods’ Chocollect promotion, which launched in 2003. It was the biggest multi-brand promotion ever run by the confectionery giant.
The appointment to Nestlé’s roster comes in the same week that Triangle, which is part of Arc UK Group, was added to the Post Office’s roster. In September last year, Arc appointed Andrew Edwards, the former chief executive of Leo Burnett Sydney, as president of Europe, Middle East and Asia.
Last month, RMG:Connect won the £2m promotional business for Nestlé’s KitKash (MW January 26).