Poker site unveils viral campaign

Beechwood has created a viral campaign for online gambling site Sportingodds, which rolls out today (Wednesday).

The viral, found at, takes a tongue-in-cheek look at the world of poker. It supports the relaunch of Sportingodds’ poker website, designed by Beechwood, which went live at the end of last year.

The viral, in the guise of a short film, features a man playing a female opponent who strips as she loses each hand. He is spellbound as she reveals her credentials, but finds he’s not quite prepared for her final move. According to Beechwood, the creative focuses on the idea of player support as the viral ends with the tagline “we can’t prepare you for that, but we can prepare you for poker”.

The microsite links to the Sportingodds site where players can explore hand rankings, a dedicated beginners section, tips and live Web chats from resident expert Tony “Tikay” Kendall plus multi-channel, 24-hour player support. Sportingodds is part of Sporting Bet, the world’s largest online gambling company.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here