BAA ‘sandwich board’ deal nets Motorola as first client

Motorola has signed up as the first client to take advantage of “wearable media” company Adwalker’s deal with airport operator BAA.

The three-year contract will allow outdoor specialist Adwalker to sell space on LCD screens, worn by models who will patrol airports to increase campaign visibility.

The agreement with BAA initially covers Aberdeen, Edinburgh, Glasgow and London Heathrow airports. Adwalker hopes to offer a marketing platform to BAA’s partners and concession owners, while allowing existing clients to gain access to over 140 million passengers across the BAA portfolio.

Motorola used the technology at Heathrow to target delegates departing for last week’s 3GSM conference.

Simon Crisp, Adwalker group chief executive, says: “Airports are unique shopping and marketing environments because passengers have considerable ‘dwell time’ to fill. This deal gives companies a new way to extend brand interaction with consumers in a high-quality, high-footfall environment.”

John Pizzamiglio, head of media at media@BAA, adds: “Brand owners will benefit from an engaging, interactive media platform.”

Adwalker provides advertising, promotions, comp- etitions and vouchers, and instant data capture.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here