Food industry needs a handle on labelling

It would appear that hardly a day goes by without some regulator or commentator having a pop at the food industry, largely on the grounds of safeguarding the nation’s health. For the most part, the food sector has chosen to react to each accusation as it surfaces on an entirely ad hoc basis.

While the problem of obesity clearly needs to be tackled, the industry would do itself good if it could pre-empt the barrage of criticism with a few solutions of its own. And the first step should be offering greater transparency in listing product ingredients and content. For consumers to benefit from clearer food labelling, industry-wide product information standardisation has to happen. Bewildering consumers with labels containing information that can be misconstrued when compared to other products on the shelf will do little to dent obesity levels.

Failure to get a handle on this situation now could eventually lead to the development of national love handles that refuse to go away.

Simon Orosz

UK general manager

Hybris

Milton Keynes

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here