JAKKS signs Rocky global licensing deal

The US series of Rocky films, starring Sylvster Stallone, is to be made into a range of toys and merchandise.

The US toy manufacturer JAKKS Pacific has signed a global licensing deal with MGM Consumer Products, which will see it manufacture and distribute the toys and merchandise.

JAKKS’ boys action division will roll out collectible action figures, games and sports toys and accessories, based on Rocky and other characters from the films, such as Apollo Creed and Tommy Gunn. The deal coincides with the 30-year anniversary of Rocky.

In the autumn, MGM is launching a DVD of Rocky and in December release the latest instalment of the series, called Rocky Balboa.

JAKKS Pacific vice-president of boys entertainment and pet products Jeremy Padawer says: “Rocky is an amazing franchise and we are thrilled to create an action figure line. We have designed a launch schedule which we believe will build a buzz and enhance the collectibility of the line.”

The company designs and markets toys and products for brands including Dora the Explorer and Hello Kitty.

MGM Consumer Products manages Metro-Goldwyn-Mayer Studio’s retail and brand activities and the global licensing and merchandising of MGM and United Artists characters the Pink Panther, Rocky and Stargate SG-1.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here