JAKKS signs Rocky global licensing deal
The US series of Rocky films, starring Sylvster Stallone, is to be made into a range of toys and merchandise.
The US toy manufacturer JAKKS Pacific has signed a global licensing deal with MGM Consumer Products, which will see it manufacture and distribute the toys and merchandise.
JAKKS’ boys action division will roll out collectible action figures, games and sports toys and accessories, based on Rocky and other characters from the films, such as Apollo Creed and Tommy Gunn. The deal coincides with the 30-year anniversary of Rocky.
In the autumn, MGM is launching a DVD of Rocky and in December release the latest instalment of the series, called Rocky Balboa.
JAKKS Pacific vice-president of boys entertainment and pet products Jeremy Padawer says: “Rocky is an amazing franchise and we are thrilled to create an action figure line. We have designed a launch schedule which we believe will build a buzz and enhance the collectibility of the line.”
The company designs and markets toys and products for brands including Dora the Explorer and Hello Kitty.
MGM Consumer Products manages Metro-Goldwyn-Mayer Studio’s retail and brand activities and the global licensing and merchandising of MGM and United Artists characters the Pink Panther, Rocky and Stargate SG-1.
