Marketing director joins the board at Carlsberg UK

Brewer Carlsberg UK has promoted brands director Darran Britton to the board as marketing director. He reports directly to chief executive Doug Clydesdale.

Britton will be responsible for managing the brands and trade marketing teams. He joined the brewer as a graduate trainee in 1993 and rose to become marketing manager of Tetley’s Bitter and brands director for ales.

His remit was extended to cover the marketing of lager brands in 2004 following the resignation of Iain Paton (MW, July 29, 2004). Paton, Carlsberg’s UK marketing director for lager brands left the company after four years with the brewer.

Last year the brewer relaunched its Tetley’s bitter brand. The roll-out of its fresh visual identity, which was announced last August, was backed with an &£11m spend which took in sponsorship and national TV and press advertising.

This month Carlsberg announced it was to be a founding partner of the new Wembley Stadium. The four-year deal adds to Carlsberg’s existing football sponsorships, which include being the official beer of the England team, official sponsors of the FA Cup and sponsors of Liverpool FC club.

Britton says the lager brand’s commitment to sport will continue, with new TV work in the pipeline ahead of this year’s World Cup. He adds that in-store and pub promotions will appear ahead of the tournament.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here