Technology brands sign up for new shopping auction channel

Orange, Akai and Hewlett-Packard (HP) are the first brands to sign up to television auction channel iBuy Unique, which is set to launch within a fortnight.

The home shopping channel operates on a “lowest unique bid wins” concept. The viewer who bids the lowest unmatched price for any advertised product or experience can walk away with it.

Featured brands are offered advertorial coverage – including on-air promotion by presenters – in exchange for goods worth at least &£5,000 to be auctioned. Bespoke promotional footage will be used to showcase each item. There is also an option to show TV advertising in each slot, along with the brand’s Web details.

HP has teamed up with internet services provider Direct IT to advertise on the channel, which will broadcast between midnight and 2pm on satellite and digital TV.

iBuy head of broadcast Andy Sheldon says: “Unique will provide brands with an opportunity to showcase products – in essence, we are giving them hours of free advertising.

“The core audience will be those who have a passion for shopping, and are familiar with the idea of bidding for major brands and desirable lifestyle goods.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here