Month: February 2006

Malta hunts agency for branding work

Marketing Week

The Malta Tourist Authority is seeking a European agency to build a â¬5m (&£3.4m) campaign around its branding strategy. The MTA, which has no retained agency, is looking to rebrand Malta as a destination in the mind of travel consumers. The brief has been touted across Europe. An MTA spokesman says research revealed that no […]

Is creative drive enough to keep W&K ahead?

Marketing Week

London’s creative community will always toast a great advertising idea that translates into a series of award-winning campaigns, and Wieden & Kennedy has enjoyed its fair share of toasts recently. The agency that made Nike a global household name has been riding high on the back of its critically acclaimed Honda ads, but for all […]

Flextech to launch men’s entertainment channel

Marketing Week

Flextech is believed to be launching a men’s entertainment channel, called Player, aimed at 16- to 34-year-olds. It will sit along side the relaunched Bravo channel, aimed at a broader 16- to 44- year-old male market, but Player aims to show edgier content.

Radio industry denies RAB chief ‘favourite to run body’

Marketing Week

Radio industry insiders have dismissed suggestions that Douglas McArthur, chief executive of the Radio Advertising Bureau (RAB), is the favourite to run the new single radio industry trade body. The new organisation, which was announced at the start of this week, will involve a partial merger of the Commercial Radio Companies Association (CRCA) and the […]