We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the […]
Maserati GB has appointed Toyota marketer Mike Biscoe as head of marketing as part of the creation of a new management team. Previously, Ferrari Maserati had been a single Fiat Group-owned company with one management team in the UK. Marketing director James Pillar oversaw marketing for both marques. But the two brands have been split […]
Online advertising is set to overtake national newspaper spend this year, after the 2005 online figure in the UK leapt to &£1.47bn, an increase of 66% on 2004. The bullish forecast comes as the Internet Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) and the World Advertising Research Council reveal that 7.8% of total UK ad spend for […]
The book of the night celebrating this year’s MCCA Best Awards – backed by Marketing Week – is published on April 27, not April 20, as reported last week.
British Airways may not tender to become the official airline of the London 2012 Olympics, according to reports. Sources say the airline is not convinced of the commercial benefits.
GUS, the retail group, has announced a demerger of Argos and financial data firm Experian. The companies will have separate share listings on the London Stock Exchange within the next six to 12 months.
NTT DoCoMo, the Japanese mobile phone operator, is to launch the world’s first handset with a built-in credit card. The company has a range of ‘e-wallet’ handsets that allow phones to be charged with pre-paid cash.
Electrolux, the white goods company, has launched a refrigerator that allows users to send text and voice messages via a screen on the front. The &£5,000 Screenfridge can also be used to make video calls and access the internet.
DaimlerChrysler is to axe its four-seat Smart car as part of a â¬1bn (&£700m) range revamp designed to return the marque to profit.
Tesco is preparing to launch an own-brand contract mobile phone.
Dreams, the bed specialist, has appointed Graham Edwards as marketing director.
BSI, the sports marketing agency, has appointed Matthew Wheeler as chairman.
Vodafone chairman Lord MacLaurin, who is retiring in July, is to become a non-executive director at Heineken. He was a non-executive director at Guinness in the 1990s before it became part of Diageo.
The Food Standards Agency has appointed John Harwood as interim chief executive. Harwood, who takes over from Jon Bell, is the former head of the Learning and Skills Council.
Sacla, the Italian sauce brand, has appointed Neil Arthey as sales director, and moved sales and marketing director Rob Sutton to marketing director. It has split the functions to ensure both departments receive the same emphasis. Both will report to managing director Clare Blampied.