Charles Worthington haircare hunts agency

Charles Worthington, the luxury haircare brand, is looking for an agency to handle its multi-million pound UK creative business.

The PZ Cussons-owned brand, co-created by celebrity hairdresser Charles Worthington, has been in talks with a number of undisclosed agencies about handling the account, and is said to be ready to pitch the business imminently. There is no incumbent on the account.

The haircare brand was bought by Cussons, which also owns the Original Source and Imperial Leather brands, in 2004. Manchester-based BDH/TBWA works with Cussons across its portfolio. It is not known if the agency has been invited to pitch for the Charles Worthington business.

Last autumn Cussons hired Pearlfisher to create the brand identity and logo for the relaunch of its premium Dream Hair range, available in branches of Boots. Other Cussons haircare ranges include Q&A and Results.

Farm Communications was the last agency of note to work on the Charles Worthington range. It created the brand’s first advertising work in 2002, which was based on the premise that women are jealous of each other’s hair. Work ran across outdoor sites and in style magazines.

Cussons’ media planning and buying is handled by Mediaedge:CIA Manchester. It is unaffected by the review.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here