EMAP to sell struggling French magazine business
EMAP is selling its struggling French magazine business and returning the proceeds to investors. It expects to complete the sale, which publishes titles such as Télé Star, by the end of September.
EMAP is selling its struggling French magazine business and returning the proceeds to investors. It expects to complete the sale, which publishes titles such as Télé Star, by the end of September.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.