Askjeeves.com has launched a Europe-wide ad campaign to mark its rebranding as Ask.com. The relaunch is being supported with press, outdoor, London Underground ads and online. The Jeeves butler character is being retired.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.