Orange to enter fixed-line telephony market
Orange is to enter the fixed-line telephony market, the first major move of its kind by a mobile phone operator. The new service will initially be available to Orange business customers.
Orange is to enter the fixed-line telephony market, the first major move of its kind by a mobile phone operator. The new service will initially be available to Orange business customers.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
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Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
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