Razor giant in ‘media first’ FHM promotion

Wilkinson Sword has signed a six-figure deal with EMAP to promote its latest Quattro Titanium razor in the men’s monthly title FHM.

The promotion will run in the April and May issues of FHM. The Quattro Titanium activity will start in the April issue with a double-page spread and a follow-up will feature in the May issue.

It will include an FHM “media-first” combination of cover flash, gatefold cover and flap, and a four-page advertorial and competition feature.

The deal was brokered by Mediaedge:CIA and secured by EMAP Advertising and Starfish Communications.

Wilkinson Sword group product manager Sian Evans says: “This collaboration enables us to create an increased level of impact among our core target market (18- to 34-year olds) and to develop a creative platform for the launch of Quattro Titanium.”

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here