Omnicom’s newly formed Zulu network has won the &£2m below-the-line account for Invesco Perpetual.
The news follows the appointment of Shop to handle the company’s &£7m advertising business last month.
Zulu is understood to have pitched against incumbent The Gate, and Elvis, Miles Calcraft Briginshaw Duffy’s (MCBD) direct marketing agency. MCBD was involved in the above-the-line pitch along with Maher Bird Associates and The Gate, which previously handled both advertising and direct marketing for the investment management company.
The Gate, which used to be called Citigate Albert Frank, won the business last year (MW February 17, 2005). BLM Media was appointed to handle the company’s media planning and buying in November.
Zulu was created last year and comprises Claydon Heeley Jones Mason, Agency Republic, Alcone and Code. It is thought that Claydon Heeley and Alcone will primarily work on the Invesco business.
Invesco is expected to unveil a new logo and identity next month. The logo, which is a “Perpetual” mountain and will be launched on April 6, aims to symbolise heritage, consistency, durability and longevity.