The Soil Association has teamed up with organic food manufacturer Organix to launch a campaign calling for a ban on additives in children’s foods, a move that could see brands including Coca-Cola, Haribo and Walkers come under the spotlight.
The campaign begins today (Wednesday), with the groups lobbying the Government to take action over the “cocktail effect” caused by additives. They will cite research that claims the additives can be harmful to children’s development.
A spokeswoman declined to “name and shame” any brands, but the additives in question are used in products including Walkers crisps, Diet Coke and Haribo Star Mix.
The Soil Association and Organix today present the results of a three-year study into the effects of aspartame, monosodium glutamate, and the artificial colourings quinoline yellow and brilliant blue.
The research, conducted by Liverpool University’s professor Vyvyan Howard, suggests that the additives can stop nerve cells developing. The amounts tested were similar to those that could be consumed by children.
Soil Association policy director Peter Melchett says: “We have identified 30 foods marketed to children which use the four additives. We want the additives to be removed from all foods.”
â¢ In a separate move, the British Heart Foundation this week launched The Big Food Challenge. Aimed at seven- to 11-year-olds, it offers schools educational packs featuring games that promote healthy eating.