Costa unveils own-brand version of Fairtrade coffee

Coffee shop chain Costa is to launch its own brand of fairtrade coffee to coincide with Fairtrade Fortnight, which begins this week.

The new Costa blend is mixed from six varieties of fairly traded beans, and will be offered at no extra charge.

The Whitbread-owned chain was the UK’s first high street coffee shop to offer fairtrade hot drinks, when it began stocking coffee and tea by Cafédirect, in 2000. Cafédirect was the first coffee brand to carry the Fairtrade mark in the UK and is the UK’s biggest Fairtrade hot-drinks company, according to the Fairtrade Foundation.

Costa was founded by Italian brothers Sergio and Bruno Costa in 1971, and is one of the UK’s leading coffee shop brands, with more than 400 stores. It plans to open a further 100 this year.

Costa’s decision follows the announcement by Marks & Spencer earlier this week that it is changing all the coffee and tea sold in its stores to fairtrade. The switch is due to be completed in a few weeks’ time for coffee and from April for tea. Marks & Spencer already sells fairtrade-only tea and coffee in its 200 coffee shops.

Ethical labels account for less than three per cent of the global coffee market, although companies, including Nestlé, are launching Fairtrade products in response to growing consumer demand.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here