EMAP seeks agency for £10m Closer magazine ad brief

EMAP is in talks with agencies about the £10m advertising business for its celebrity magazine Closer.

EMAP is in talks with agencies about the &£10m advertising business for its celebrity magazine Closer.

Three undisclosed agencies are understood to have pitched for the business this week. Incumbent DDB London did not repitch. Closer performed well in the latest set of ABC figures announced last month edging past its sister title Heat for the first time.

Closer’s circulation rose by 7.1% to 578,337, second only to Richard Desmond’s OK! title, which grew by 116,934 over the previous six months to 649,777. Arch rival Now, IPC’s celebrity weekly, dropped to third place in the sector.

Closer was launched by EMAP in September 2002 to target women aged between 20 and 60 and aimed to build on the success of its Heat magazine. DDB London, then BMP DDB, handled the &£10m launch advertising and has worked on the brand ever since.

The Advertising Standards Authority responded to 24 complaints last autumn about a TV ad for the magazine, which used its article on the accidental death of a toddler to promote the magazine. However, the ad was already off air as it related to a particular issue.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here