Greene King marketer bags leased pub role

Greene King Brewing Company marketing director Sue Thomas-Taylor has been promoted to commercial director for Greene King Pub Partners, the tenanted and leased pub side of the company.

Thomas-Taylor has been marketing director for the group’s brewing arm for four years. She was brought in by Rooney Anand, who until May 2005 was managing director of the brewing division. He is the chief executive of the group.

Thomas-Taylor’s new role includes strategic and operational planning as well as marketing and public relations. She will report to Pub Partners managing director David Elliott.

Before joining Greene King, Thomas-Taylor was marketing director of high street brands at Whitbread. Her career also includes marketing positions at Wolverhampton & Dudley, Marston, Thompson & Evershed, and Bass.

Justin Adams, the new managing director of the brewing division, is searching for a marketing director to replace Thomas-Taylor.

In the past four years, Greene King IPA has grown by 13%, Abbot Ale by 15% and Old Speckled Hen by 31%.

Thomas-Taylor was also instrumental in the launch of Beer To Dine For, which is both a campaign to promote the drinking of beer with food and a new product that has achieved significant distribution levels in UK supermarkets.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here