Green & Black’s, the organic luxury chocolate brand, is planning a two-week burst of Mother’s Day press advertising through its strategic and creative advertising agency Brave.
Work will break on Sunday, with two executions continuing the current Green & Black’s theme “It deserves a little respect”.
One execution proclaims the chocolate “Mother’s Favourite”, while the second carries the line “Mothering Sunday, Monday, Tuesdayâ¦”
The Mother’s Day drive is aimed at younger, time-poor sons and daughters in search of “everyday luxury” gifts for their mums.
The campaign focuses on putting different Green & Black’s bars together as a gift. Work will run across titles including Observer Woman, Grazia, The Times, The Sunday Times, The Guardian, Metro and the Evening Standard’s ES magazine. Brave is also working on additional banners and tactical media.
Green & Black’s, the UK’s fastest-growing chocolate brand, was acquired last year by chocolate giant Cadbury Schweppes.
Green & Black’s Maya Gold chocolate, a mixture of dark chocolate, spices and orange essence, was the first UK chocolate brand to receive the Fairtrade mark.