Volkswagen has signed a three-year sponsorship deal with the David Beckham Academy.
The company’s Touran model, a compact seven-seat multipurpose vehicle (MPV), becomes the academy’s official automotive partner.
Volkswagen will provide school children with free transport to and from the academy as part of the deal. It is estimated the company will transport 10,000 children to the venue in East London in the first year alone.
Volkswagen is also helping to spread the reach of the academy’s work by supporting a schools educa- tion programme on the Web. Academy coaches have all been provided with Tourans.
The company will run a national promotion offering customers the chance to win a training day with David Beckham later in the year.
Volkswagen head of marketing Rod McLeod says: “The partnership underlines a joint commitment to making sport accessible for children in the UK, whatever their ability.”
The academy, on Greenwich Peninsula in East London, was opened last year and is the largest facility of its kind in Europe.