ASA demands Lastminute ‘Gary Glitter’ ads pulled

Lastminute.com, the travel company, has been censured by advertising watchdog the Advertising Standards Authority (ASA) for trying to sell children’s theatre by linking it with convicted sex offender Gary Glitter.

An e-mail advertising children’s plays in London’s West End featured two young boys’ faces and the title “Doing it for the kids”.

The e-mail continued: “Like Gary Glitter in a sweet shop, you too can have your pick of kiddy treats in London’s theatre world. If you don’t know what to do with your lovely sprogs, get them off the X-box and into the theatre⦔ The e-mail has been withdrawn.

⢠The ASA has meanwhile not upheld complaints against a poster ad for Unilever’s Domestos, which says: “Kill flu germs: it’s self defence, millions of germs will die”. Eleven complainants said the ad misleadingly implies the product can destroy the germs that cause flu.

⢠Objections to a cinema ad for Jammie Dodger biscuits, have also not been upheld. The ad, showing a boy sitting at the table while his mother puts away shopping, was claimed to encourage unhealthy eating because it showed a bag of Brussels sprouts being ripped open by figurines made of jam.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here