Lastminute.com, the travel company, has been censured by advertising watchdog the Advertising Standards Authority (ASA) for trying to sell children’s theatre by linking it with convicted sex offender Gary Glitter.
An e-mail advertising children’s plays in London’s West End featured two young boys’ faces and the title “Doing it for the kids”.
The e-mail continued: “Like Gary Glitter in a sweet shop, you too can have your pick of kiddy treats in London’s theatre world. If you don’t know what to do with your lovely sprogs, get them off the X-box and into the theatreâ¦” The e-mail has been withdrawn.
â¢ The ASA has meanwhile not upheld complaints against a poster ad for Unilever’s Domestos, which says: “Kill flu germs: it’s self defence, millions of germs will die”. Eleven complainants said the ad misleadingly implies the product can destroy the germs that cause flu.
â¢ Objections to a cinema ad for Jammie Dodger biscuits, have also not been upheld. The ad, showing a boy sitting at the table while his mother puts away shopping, was claimed to encourage unhealthy eating because it showed a bag of Brussels sprouts being ripped open by figurines made of jam.