CMW scoops John Lewis financial task

Clark McKay and Walpole has been appointed to handle a new multi-million pound launch by John Lewis’s financial services division.

The agency, which already works on the John Lewis partnership card, won the business after a pitch against Burkitt DDB and WWAV Rapp Collins; Miles Calcraft Briginshaw Duffy’s direct arm Elvis; and direct marketing agency Pepper. Burkitt DDB holds the John Lewis stores account, while MCBD handles the Waitrose supermarket business.

A John Lewis spokeswoman was unable to give any details about the brief but it is understood that the company is planning a “significant” new launch. John Lewis’s first foray into financial services came in 2004 when it launched the partnership card but it is now thought to be looking at other areas, including loans.

Burkitt DDB is currently defending John Lewis’s &£13m above-the-line account, which it has held for ten years. The retailer called a review at the start of this month.

The review is being handled by the AAR and John Lewis marketing director Andrew Woodward. Pitches are not expected until May.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here