Corgi pimps up the volume

The Diary is proud to be a bona fide dirty south soldier and loves nothing more than hanging with his homies in the hood, wearing thugged-out chains and doing thugged- out thangs.

One of the thugged-out thangs that the Dairy likes doing so much is “dropping” the latest “street bangers” through the sound system of a brand-new Cadillac Escalade van, freshly “pimped” by Xzibit.

Sadly the Diary has to stop being thugged-out and must go and have tea at eight o’clock. Watching “Pimp my Ride” on MTV is a rare treat and there’s no such thing as a “whip” of any sort in the Diary household – really, it’s just not worth it in London, you know.

But all that is set to change thanks to Corgi, which has come up with the genius idea of pimping its own model cars with flashing lights, mounting them on speakers you can attach to your iPod, and getting them to bounce around when you play music through them.

The cleverly named iCar, which comes as an Escalade or a Nissan 240SX, is already available in the US and is set to launch over here in the autumn.

Wicked! Now everyone can get krumped and pump tunes from their whip in the privacy of their own room⦠fo’ shizzle.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here