DDB threat as Mother is linked to £10m PG Tips

Unilever Foods UK is understood to have invited Mother to pitch on a new brief for PG Tips, against incumbent DDB London.

It is understood the pitch is in its very early stages.

It is believed the branding campaign is due later in the year and that DDB has already completed the brand’s summer campaign, a link-up with the World Cup, including its &£5m World Cuppa promotion.

The loss of the &£10m account would be a huge blow to DDB London as the agency is understood to have worked with the PG Tips since 1922. The agency developed the iconic PG Tips Chimps, which were axed from the tea brand’s advertising in 2002 after 45 years.

The agency replaced the chimps with the plasticine birds – called the T-Birds – that share a house. The sitcom-style television advertisements were based on real-life diaries of 20-something housemates.

Mother has strengthened its relationship with Unilever over recent weeks after scooping the &£10m Pot Noodle account. The business was previously handled by United, formerly known as HHCL, for 12 years (MW January 19).

Unilever’s decision to look outside its traditional roster of agencies is understood to be the result of a change of strategy at the company. It is keen to move away from traditional television advertising and use a broader range of media.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here