Edinburgh’s plans for cab reform threaten taxi-side ads

Taxi ads could be banned by Edinburgh council chiefs if they press ahead with plans to introduce a uniform colour across cabs in the city.

The decision would affect about 600 vehicles carrying banner ads, and put a &£1m dent in the local outdoor advertising market.

An independent study commissioned by Edinburgh City Council recommends the use of one colour across cabs, preventing companies from running ads on taxi sides.

The report has angered local media agencies and taxi firms, which stand to lose income from advertising banners on the sides of vehicles. A spokesman for Edinburgh-based CabAds says: “Such a decision would lead to a significant financial impact on the company.”

Taxi firms say they face “massive” shortfalls under the scheme. It could also mean a rethink on full wheelchair access for cabs, which is largely funded by ads on vehicle doors.

A spokesman for the Scottish Taxi Federation says: “A large section of the trade would lose a lot of revenue.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here