Gaming firm plans magazines launch

Gaming specialist Lyceum Publishing is launching two gambling lifestyle magazines in the UK next month.

The first, a monthly title called Bluff Europe, will be aimed at Poker enthusiasts and will offer news, analysis and expert tips from professional gamblers.

Initially, Lyceum plans to distribute the magazine in specialist retailers and card rooms, but it hopes to sell it on the newsstand if it proves popular.

The second, Gambling.com magazine, will partner the Gambling.com website and will be aimed at the site’s highest spenders. The print version will initially target its 50,000 “Platinum” members. It will be bi-monthly, and positioned as a glossy coffee-table magazine with a long shelf-life, offering a blend of entertainment, playing strategy features and interviews.

Focusing on the glamorous lifestyles of jet-setting high rollers, the first issue will carry an interview with entrepreneur and Virgin founder Sir Richard Branson.

Lyceum launched the original Bluff magazine in the US two years ago and now claims it is the country’s top-selling dedicated Poker title, with a circulation of more than 250,000.

Bluff editor-in-chief Michael Caselli, who will also oversee Gambling.com magazine, says: “The poker lifestyle in Europe is very different to that in the US, and Bluff Europe reflects that.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here