Grundig picks senior team for relaunch

Electronics group Alba has appointed a senior management team for Grundig ahead of a major relaunch of the brand later this year.

Former sales and marketing director for consumer electronics at Samsung, David Oldroyd has joined as managing director. He has hired Mark Neave, former group marketing manager at Samsung, as general manager. Neave will head marketing for the brand and is currently recruiting staff for its marketing and product development team.

Oldroyd, who has also worked in management and sales at Aiwa, Sharp and Kenwood, says that the brand aims to be at the “forefront of all new technologies” and wants to take a lead in areas such as integrated digital TVs (iDTV).

Neave says that the company is also focusing on developing easy to use products that suit the content available to UK consumers, such as Sky, games consoles and DAB radio.

The Grundig brand has been unavailable in the UK for four years, but will be relaunched later this summer with the strapline “Made for You”, which it already uses in Germany. There is marketing activity planned for the second half of the year.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here