Kellogg Ireland calls â¬7m review

Cereal manufacturer Kellogg has put the advertising account for its Ireland business, Kellogg Ireland, up for pitch. The account is thought to be worth â¬7m (&£4.76m).

The US cereal giant is understood to have asked incumbents on its UK advertising business, Leo Burnett and J Walter Thompson, to pitch for the Irish account in a move that could see Ireland’s biggest advertising agency, McConnells, lose control of the business.

Kellogg is one of Ireland’s biggest-spending advertisers and has worked with Dublin-based McConnells on various campaigns. McConnells has been a roster agency and has also worked on specific projects for Kellogg in the past.

In the UK, JWT works on Kellogg’s Cornflakes, Crunchy Nut Cornflakes, Special K, Cereal Bar Range and Variety Pack brands.

Leo Burnett works on Kellogg brands including All- Bran, Coco Pops, and Frosties.

In September last year, Kellogg reviewed its &£60m media planning and buying business in the UK. The incumbent MindShare retained the business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here