Marketing Week readers who have yet to fill in the Marketing Week/Data Locator Group Marketer’s Lifestyle questionnaire, included in our March 2 issue, have until March 24 to return them. Alternatively, go to www.mwsurvey.co.uk and fill it in online. This is the fourth time since 1988 that Marketing Week has run a survey analysing the habits of marketers.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
