New Campaign – Transport for London

M&C Saatchi’s new campaign for Transport for London, entitled “You’re better off by bike”, aims to get more Londoners out of their cars and onto two wheels.

Television ads will break at the end of this week, and slogans will be appear on shopping baskets at bran- ches of Sainsbury’s Local and Tesco Metro.

Planning and buying for the campaign is through Mediaedge:CIA. The press and poster campaign will start from April 1.

TfL marketing director Chris Townsend says the campaign builds on the success of previous cycling campaigns.

The number of cycling trips in London rose by 21% in the year to June 2005.