Prego, the Leeds-based agency, has created a press, online and direct marketing campaign for The Rugby Football League’s Challenge Cup. The tournament’s final is the first competitive sports event scheduled to be held at the new Wembley stadium.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
