The Gallery unveils Living TV ‘crime night’ ad campaign

Living TV is launching a £1m integrated campaign to promote its Friday night crime shows Criminal Minds and CSI: Miami.

Living TV is launching a &£1m integrated campaign to promote its Friday night crime shows Criminal Minds and CSI: Miami.

The Flextech-owned digital channel’s in-house marketing and creative services team worked with agency The Gallery to create both campaigns, which break on Friday (March 17). Both programmes begin showing on Living TV on the same day.

The creative work for CSI: Miami, filmed on location in Miami, will use the yellow police tape across a crime scene to highlight key messages such as “CSI: Friday and “Post-mortem – Post watershed”. Work for Criminal Minds uses ink-blot “psychological test”-style images featuring knives, guns and skulls, with the strapline “To catch one, you have to think like one”.

Media planning and buying has been carried out by Rocket, part of the PHD group. Activity is concentrated on Fridays, the day of transmission, which Living TV bosses hope will give the campaign greater standout and impact in a cluttered market.

The campaigns will run across digital and terrestrial television, national press and radio, online and outdoor. The shows will also be cross-promoted on Flextech’s family of channels.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here