The Local Radio Company appoints Sally Oldham
The Local Radio Company has appointed Sally Oldham as managing director of its radio division. She will be responsible for 30 local stations and will report to chief executive Richard Wheatly.
The Local Radio Company has appointed Sally Oldham as managing director of its radio division. She will be responsible for 30 local stations and will report to chief executive Richard Wheatly.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.