Virgin Radio reports its first revenue increase since 2000
Virgin Radio, the SMG-owned station, has reported its first revenue increase since 2000. The stations saw an 11% increase to &£22.4m compared to &£20.1m in 2004.
Virgin Radio, the SMG-owned station, has reported its first revenue increase since 2000. The stations saw an 11% increase to &£22.4m compared to &£20.1m in 2004.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.